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Our Sponsors

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Walmart - Title Sponsor
Walmart is excited to be the title partner of this premier cycling event in Northwest Arkansas, where the company was founded nearly 60 years ago. This partnership demonstrates Walmart’s commitment to the community and promoting healthy and active lifestyles for their customers and associates.  Every Day Low Price (EDLP) is the cornerstone of our strategy, and our price focus has never been stronger. From grocery and entertainment to sporting goods and crafts, we provide the deep assortment that our customers appreciate — whether they're shopping online at Walmart.com, through one of our mobile apps or shopping in a store. www.walmart.com



Fayetteville is more than a city. It’s more than a collection of attractions or events. It’s an experience. Whether it be a stroll through art galleries or a hike along the scenic trails, you create your own adventure. www.experiencefayetteville.com

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Whether you are an Arkansas native or searching for the state's top tourism attractions, there are plenty of things to do in The Natural State. Experience world-class art at Crystal Bridges Museum of American Art or find historic sites and landmarks to learn more about the state. Are you wanting to get outside? Arkansas State Parks offers a variety of experiences, from digging for diamonds at the Crater of Diamonds State Park or hiking the CCC trails at Petit Jean State Park. And don't forgot to stop in at an Arkansas Visitor Center or book a guided tour for a complete Arkansas experience.
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The Walton Family Foundation is, at its core, a family-led foundation. Three generations of the descendants of our founders, Sam and Helen Walton, and their spouses, work together to lead the foundation and create access to opportunity for people and communities.
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Defends against odor as you move!
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Detergent cleans and Downy does the rest! Downy helps protect clothes from the wash.
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Tide is not just a product; it’s a promise. It’s not just any laundry detergent; it’s one that renews clothes and the stories they tell.

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OZark Outdoor Foundation
Connect. Compete. Conserve. To fulfill our philanthropic mission, we host, create, operate, or partner with organizations to execute a variety of outdoor recreational events in Northwest Arkansas. From world-class championship caliber races to fun outdoor family events, our objective is to position Arkansas as a premier outdoor recreation destination.
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UAMS HEALTH ORTHOPAEDICS & SPORTS MEDICINE - official healthcare provider for Joe Martin Stage Race
University of Arkansas for Medical Sciences. The mission of UAMS is to improve the health, health care and well-being of Arkansans and of others in the region, nation and the world by Educating current and future health professionals and the publice; Providing high-quality, innovative, patient- and family-centered health care and also providing specialty expertise not routinely available in community settings; and Advancing knowledge in areas of human health and disease and translating and accelerating discoveries into health improvements.
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TheatreSquared’s locally produced and nationally acclaimed productions reach more than 55,000 patrons each year. The company is Northwest Arkansas’s theatre, offering a unique audience experience of immersive, professional productions in an intimate setting. Its work has been recognized with critical acclaim by The New York Times (“Best Theater of 2020” list), The New Yorker, The Wall Street Journal, NPR’s All Things Considered, and the American Theater Wing, founder of the Tony Awards.
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Sells Agency
The Sells Agency is a full-service marketing firm with a razor-like focus on achieving business success for our clients. We have offices in Little Rock and Fayetteville and clients across multiple states and different industries. Our goal is to always help companies align their marketing programs with their business goals – we call it “Marketing Clarity”.

Pixel Perfect
Pixel Perfect is a creative studio in Little Rock, Arkansas specializing in website design and development, search engine optimization, and in short, making digital marketing make sense. By combining proven marketing theory and the latest web based technologies, we can create a solution that is custom tailored to you - all without breaking the bank.
Lewis Automotive Group
Lewis Automotive is privileged to have been serving Northwest Arkansas for over 70 years. If you're looking for a vehicle purchasing experience that is easy, honest, and pressure-free look no further. Come see why Lewis Automotive Group is Northwest Arkansas favorite New and Used Car dealer.  www.lewissuperstore.com.
Marshalltown USA
MARSHALLTOWN is now one of the largest tool manufacturers in the world. Despite its growth and innovation, the company has stayed true to its roots. It still manufactures tools with superior quality and it still uses honesty and square dealing. www.marshalltown.com.
Collier Drug Stores
Your trusted source for care in Northwest Arkansas since 1917. www.collierdrug.com
Total Document Solutions, the leading supplier of office equipment, technology, software solutions and IT services for small businesses through to large enterprises in Northwest Arkansas.
N.A. Martin
A classic look, comfortable enough to wear every day, all day.


For over 40 years, Time Striping Inc. has provided a full range of efficient, high quality, and cost effective asphalt and concrete pavement maintenance services with additional services such as a full service sign shop, product distribution, guard systems and overhead signs, removal and cleaning services, and sales and rentals of traffic management products. www.timestriping.com
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 Today, Northwest Arkansas looks a lot different than it did just 20 years years ago—and it’s no coincidence that the boom happened around the same time Crossland Construction built its first satellite office location in Rogers, Arkansas. www.crossland.com/northwest-arkansas-division/
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 The Bike Route's goal is to provide each bicycle customer with an exceptional shopping experience from greeting to sale to follow-up. TBR gives you same-week repairs, a comprehensive inventory, and a level of professionalism you deserve.  www.thebikeroutenwa.com/
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Brunner & Lay
"Quality First" Since 1882. Brunner & Lay, Inc. and its affiliated companies have become recognized as the quality leaders, as well as the world's largest manufacturer of paving breaker tools. www.brunnerlay.com
The site of this year's Friday Pro Men and Pro Women road race finishes...it's going to once again be epic! Mount Sequoyah is an independent non-profit that aims to strengthen our community through providing the space, services and environment that foster the realization of your mission.
www.mountsequoyah.org. 800.760.8126
Underwoods Fine Jewelers
Underwoods Fine Jewelers
"It's Where You Buy The Best". Underwood's offers diamond engagement rings in a range of styles from intricately detailed to elegantly refined. Give the very best. Give Underwood's. 611 W. Dickson Street Fayetteville, AR 72701. 479-521-2000. This email address is being protected from spambots. You need JavaScript enabled to view it.
"The Experience That Fits" Clubhaus Fitness is the latest innovation in health clubs: a modern boutique setting with a relaxing, environmentally-friendly atmosphere equipped with full amenities, offering an integrated program of wellness in a refined environment to create a new kind of fitness experience in downtown Fayetteville. Located on Mount Sequoyah.

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Lost 40
Lost Forty Brewing takes its name from the historic, storied forest that stands on 40 acres of Arkansas's last truly virgin soil in Calhoun County. We aim to craft beers as unwavering, wild, and uniquely Arkansas as the the land itself. Lost Forty, both the forest and the brewery, is part tall tale, a little bit of hearsay, a lot of history, a few facts, a big cast of characters and completely Arkansas.

Media Partners

CitiScapes Magazine
"The Magazine of Northwest Arkansas"
Media Partner and Exclusive Monthly Periodical Sponsor of All Sports Productions' events.

Event Partners

Neutral Service Provider for the Joe Martin Stage Race. Shimano Builds Closer Relationships between People, Nature, and Bicycles.
With locations in Springdale and Rogers.
www.gooutandplay.com - 479-756-1344
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Bio-Tech Pharmacal
Enhance your recovery time with our pure, all-natural hydration supplements. Replenish your electrolytes and get back to what drives you. No Artificial Colors. Gluten-Free Powder. Dairy-Free Powder.
Primal Green

Official leader's jersey sponsor of the 2021 Joe Martin Stage Race. Our purpose is to inspire and connect unforgettable experiences.
BikeReg is the premier online event registration service for cycling events.

Whittle Truck Sales & Trailer Rentals
For all your storage, maintenance & transportation needs. 567 South 40th Street Springdale, AR 72762. 479-750-9410. This email address is being protected from spambots. You need JavaScript enabled to view it.

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George's Majestic Lounge
SERVING THIRSTY EARS SINCE 1927...George's Majestic Lounge is the oldest and longest-running live music venue in Arkansas. Although live shows on a regular basis began in the early 70′s, many loyal locals recall social events, dances, and music out in the old garden as far back as the 1930′s. georgesmajesticlounge.com

While Vancouver, Canada is where you can trace our beginnings, our global community is where you’ll find our soul. Learn about our journey, our community, what sparks real conversations and why yoga is at the core of everything we do. Stop by the Fayetteville location at 200 West Center Street Suite 2, Fayetteville , Arkansas. (479) 444-6917.  This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.

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SANS Meal Bar
SANS was created to help solve two of the greatest problems facing humanity today: the prevalence of highly processed, harmful foods in our diet and worldwide hunger. Check out this great product...we have and they are simply (no pun intended) the best! www.sansmealbar.com

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Sign Planet
Sign Planet has more than 20 years of graphic design experience. We've been helping countless businesses show their brand and tell their story. Let us take your business to the next level with a custom sign and let the world know you're out there. We specialize in signs, banners, vehicle wraps, and wide format printing.


Arkansas’ finest tent and party rental company is focused on clean, attractive, marquee-style tents that are sure to make any event stand out.


Red Kite Coffee
Stop by in Springdale or Fayetteville to see them and experience great service and quality coffee and pasteries.

   Eureka Pizza Round
An Arkansas Tradition Since 1992! Eureka Pizza makes their pizza sauce from scratch in local kitchens using fresh-packed tomatoes. They blend in herbs, spices and Parmesan and Romano cheese to make their sauce. www.eurekpizza.com.  479-443-7777
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Speakup About Drugs works with local, state, and national government offices to propose and support common-sense legislation to reduce the rate of addiction and overdose. www.speakupaboutdrugs.org.  Call or text 479-717-7480 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Event Supporters

  • Einstein Bros Bagels
  • Powerhouse Seafood & Grill
  • Herman's Ribhouse
  • Ozark Natural Foods




All Sports Productions

All Sports ProductionsThe Joe Martin Stage Race is an All Sports Productions event. All Sports Productions promotes cycling, running, duathlons, triathlons, adventure runs and other outdoor events. Our goal is to produce races at the highest standards which are locally, regionally and nationally recognized events with a festival-like atmosphere.

Click here for more information.

Contact Us

  • All Sports Productions:
    Bruce Dunn
    1629 S. River Meadows Dr.
    Fayetteville, AR 72701
    Tel: 479-521-7766
    Email: Email Bruce
  • Volunteer Coordinator:
    Summer Johnson
    Tel: 479-981-1157
    Email: Email Summer
  • Registration Coordinator:
    Caroline Hardin
    Tel: 479-521-7766
    Email: Email Caroline