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Walmart becomes Title Sponsor of the Joe Martin Stage Race

FAYETTEVILLE, ARK. (Feb. 2, 2022) – All Sports Productions is delighted to announce Walmart as Title Partner of the 2022 Joe Martin Stage Race, which will take place in Fayetteville, Arkansas, USA from 19-22 May 2022.

This race is the oldest continually held stage race in the U.S., celebrating 45 years in 2022. The event is sanctioned by the Union Cycliste Internationale (UCI) and is part of the UCI Americas Tour.

Some 800 cyclists representing all 50 states and 27 nations will be competing for titles in men and women professional and amateur divisions.

All Sports Productions CEO, Bruce Dunn said: “Walmart’s partnership with Joe Martin Stage Race is a game changer for our event. With Walmart’s partnership we will be able to not only grow the race in terms of prominence, but to also upgrade key areas of the overall participant and spectator experience.”

Kim Tunick, Senior Director, Brand Experiences and Partnerships, at Walmart said: “We are excited to be the title partner of this premier cycling event in North America that will be held in Northwest Arkansas, where our company was founded nearly 60 years ago. Our partnership demonstrates Walmart’s commitment to the community and promoting healthy and active lifestyles for our customers and associates.”

Molly Rawn, CEO of Experience Fayetteville, the local host for the event, said: “We are very pleased that Walmart will be the title partner for the Joe Martin Stage Race. This will be the second UCI sanctioned, world-class event in Fayetteville in 2022, continuing to build our well-deserved reputation as an international cycling destination. With this support, the race will continue to have a significant tourism impact for our city.”

Brendan Quirk, CEO of USA Cycling, said: “The Joe Martin Stage Race is an iconic stop on the American bike racing calendar. It's incredible to think about how many world class professionals have made their mark on this race over the years. The support of Walmart as the title sponsor is a huge milestone in the continued growth and prominence of the race, and of Northwest Arkansas' position as a stronghold of international-caliber racing.”

Walmart’s sponsorship for the longstanding stage race was facilitated by Ozark Outdoor Foundation, a charitable organization dedicated to creating healthy and enriching outdoor experiences in Arkansas by partnering to host, create and operate a variety of outdoor recreational events.

For more information on the Walmart Joe Martin Stage Race visit www.joemartinstagerace.com.

About the Walmart Joe Martin Stage Race

The Joe Martin Stage Race is a 4-day, 4-stage professional men and women's cycling race along with a 2-day, 3-stage amateur stage race held in Fayetteville, Arkansas. 2022 will mark the 45th anniversary of the amateur races; 20th anniversary of the USA Cycling Pro Road Tour (PRT) and 8th year to be on the Union Cycliste Internationale (UCI) Americas Tour calendar. The Joe Martin Stage Race is part of both the USAC PRT which is the pro and elite amateur cycling tour of the United States and the UCI Americas Tour. Over 800 athletes and teams from 27 countries and all 50 states will be attending the race. 

About USA Cycling and the Union Cycliste Internationale

USA Cycling is the national governing body of cycling operating under the United States Olympic Committee. The Union Cycliste Internationale (UCI) is the world governing body for the sport of cycling recognized by the International Olympic Committee (IOC).

About Experience Fayetteville

Experience Fayetteville is the convention and visitors bureau for the city of Fayetteville, Arkansas. It is responsible for marketing the city to visitors and achieving a positive economic impact through tourism. It is the first point of contact for convention and meeting planners, sports tournament coordinators and tour operators. Experience Fayetteville oversees the visitors bureau and Experience Fayetteville Visitors Center, Fayetteville Town Center and the historic Walker Stone House. The Fayetteville Advertising & Promotion Commission is the governing body of Experience Fayetteville. For more information on Fayetteville, visit experiencefayetteville.com.

About All Sports Productions

All Sports Productions is a sports event management and consulting company established in 2003. All Sports Productions promotes cycling, running, triathlons, and other outdoor events. The goal of the company is to produce races at the highest standards which are locally, regionally and nationally recognized events with a festival-like atmosphere. The mission of each event is to engage participants and spectators in a healthy, multi-sport lifestyle.

About Ozark Outdoor Foundation

Ozark Outdoor Foundation is a charitable organization that creates healthy and enriching outdoor recreational experiences in Arkansas that honor and celebrate the natural beauty of the Ozarks and elevate the region as a better place to work, live, and play. To fulfill the mission, Ozark Outdoor Foundation partners with organizations to host, create, and operate a variety of outdoor recreational events in Arkansas. From world-class championship caliber races to fun outdoor family events, the foundation aims to position Arkansas as a premier outdoor recreation destination where all are welcome regardless of ability. More at ozarkfoundation.org.


Note: Photos, logos and b-roll for download and publication can be found here along with a lookbook for Ozark Outdoor Foundation, the media advisory and the news release. The logos are courtesy of the respective companies/organizations, the photos are courtesy of All Sports Productions and the b-roll is courtesy of Rio Grande Elite Cycling Team. Also, today's press conference was recorded. Those who would like a copy of the press conference recording should email or send a message to This email address is being protected from spambots. You need JavaScript enabled to view it..

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All Sports Productions

All Sports ProductionsThe Joe Martin Stage Race is an All Sports Productions event. All Sports Productions promotes cycling, running, duathlons, triathlons, adventure runs and other outdoor events. Our goal is to produce races at the highest standards which are locally, regionally and nationally recognized events with a festival-like atmosphere.

Click here for more information.

Contact Us

  • All Sports Productions:
    Bruce Dunn
    1629 S. River Meadows Dr.
    Fayetteville, AR 72701
    Tel: 479-521-7766
    Email: Email Bruce
  • Volunteer Coordinator:
    Summer Johnson
    Tel: 479-981-1157
    Email: Email Summer
  • Registration Coordinator:
    Caroline Hardin
    Tel: 479-521-7766
    Email: Email Caroline