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Our Sponsors


Fayetteville is more than a city. It’s more than a collection of attractions or events. It’s an experience. Whether it be a stroll through art galleries or a hike along the scenic trails, you create your own adventure. www.experiencefayetteville.com
Adventure Subaru
ADVENTURE SUBARU - official car sponsor
Doing business in Northwest Arkansas for over 30 years!  Visit the Adventure Subaru new store location at 2269 N. Henbest Dr. in Fayetteville


Michelob Ultra
NW Arkansas distributor of Anheuser-Busch products. www.mcbridedistributing.com
Collier Drug Stores
Your trusted source for care in Northwest Arkansas since 1917. www.collierdrug.com
JuliMar Trading, LLC
Specializing in import and export of precious metals.

Bordinos Restaurant
Award winning restaurant with distinctive menu of classic to eclectic cuisine; uses local and regional ingredients when available; freshly made breads daily using Hartland Mills Organic Flour; catering, valet parking available.
www.bordinos.com - 479-527-6795.
Serving Northwest Arkansas, Southwest Missouri, and Northeast Oklahoma since 1973. Williams Tractor provides quality home and farm equipment and service at a fair price.
www.williamstractor.com - 479-442-8284.
Location of this year's packet pickup. Mention the race to receive a special rate. Enjoy the casual ambiance and chic design of The Chancellor Hotel, situated on The Square in downtown Fayetteville.  www.chancellorhotel.com - 855-285-6162
 Clif Bar
Clif Bar
Born on a bike. Kitchen crafted. Family & employee owned.www.clifbar.com
With locations in Springdale and Rogers.
www.gooutandplay.com - 479-756-1344
Platinum Authorized Xerox™ Sales Agent. Tim Stanley, owner, and staff are committed to delivering the very best Xerox office products, along with superior service.
Baymont Inn And Suites
The Baymont Inn & Suites of Fayetteville
The Baymont Inn & Suites of Fayetteville is our official race hotel and is offering a special event rate. You must call the hotel directly to receive the special event rate - (479) 695-2121.
To view the hotel click here. The hotel is located at 753 S. Shiloh Dr, Fayetteville, AR 72704.
Northwest Health Physicians’ Specialty Hospital
Official Medical Director of the Joe Martin Stage Race. Physicians’ Specialty Hospital is a premier surgical care facility with expertise in Sports Medicine, Orthopedics, Spine and Bariatric services. www.northwesthealth.com.
AOS Logo Stacked CMYK
Advanced Orthopaedic Specialists
Serving the Northwest Arkansas area for a combined 90+ years with a history of success for the treatment of knee pain, shoulder pain, hip pain, and other extremity areas. www.aoshogdocs.com.
Dr. Alexis "Ali" Racheotes specializes in sports chiropractic therapy and injury rehab services, including acupuncture, in Fayetteville, AR.
479-443-9699 for more information.
GPP Cycling
Our goal is simple, Crank Up Life℠. We strive to provide you with the best retail selections and training services to do just that! From Bikes to Wetsuits or General Fitness to Ironman® Training, we are your one-stop-shop in NW Arkansas for all your cycling, triathlon, and training needs. www.gppcycling.com.com
N.A. Martin
A classic look, comfortable enough to wear every day, all day.
brunner lay 
Brunner & Lay
"Quality First" Since 1882. Brunner & Lay, Inc. and its affiliated companies have become recognized as the quality leaders, as well as the world's largest manufacturer of paving breaker tools.
Central United Methodist Church
Making Christ central to life for the people of Northwest Arkansas and around the world. (Based on Matthew 28:19-20).
6 West Dickson Street Fayetteville, AR 72701. 479.442.4237.  This email address is being protected from spambots. You need JavaScript enabled to view it.
Underwoods Fine Jewelers
Underwoods Fine Jewelers
"It's Where You Buy The Best". Underwood's offers diamond engagement rings in a range of styles from intricately detailed to elegantly refined. Give the very best. Give Underwood's. 611 W. Dickson Street Fayetteville, AR 72701. 479-521-2000. This email address is being protected from spambots. You need JavaScript enabled to view it.
"The Experience That Fits" Clubhaus Fitness is the latest innovation in health clubs: a modern boutique setting with a relaxing, environmentally-friendly atmosphere equipped with full amenities, offering an integrated program of wellness in a refined environment to create a new kind of fitness experience in downtown Fayetteville. Located at 612 W. Dickson Street.
Rudy Project
Rudy Project
Technically Cool Eyewear.  Official eyewear sponsor of All Sports Productions' events and the Fayetteville Half Marathon.
Affordable Eyewear For Our Times.

Media Partners

"The Magazine of Northwest Arkansas"
Media Partner and Exclusive Monthly Periodical Sponsor of All Sports Productions' events.

WhyteSpyder is a full-service, integrated content marketing agency serving medium to large businesses within many vertical markets, including retail and manufacturing.

Event Partners

To Build Closer Relationships between People, Nature, and Bicycles.
champion system
Champion System
Official leader's jersey sponsor. Champ Sys is a worldwide leader in custom technical apparel, was founded in 2005 and has quickly earned the reputation as a company offering the finest quality handmade garments for a wide range of sports and activities.
BikeReg is the premier online event registration service for cycling events.

NWA Photography

NWA Photography
All Sport Production's event photographer. With over 20 years experience of serving the imaging needs of businesses in Northwest Arkansas we are one of the most forward thinking photography companies in Northwest Arkansas.

Little Guys is a company built on sweat, stiff backs, and the simple philosophy of "do the right thing by people and you will be rewarded."

Whittle Truck Sales & Trailer Rentals
For all your storage, maintenance & transportation needs. 567 South 40th Street Springdale, AR 72762. 479-750-9410. This email address is being protected from spambots. You need JavaScript enabled to view it.


Arkansas’ finest tent and party rental company is focused on clean, attractive, marquee-style tents that are sure to make any event stand out.

Official t-shirt designer/printer and signage partner. Creating unique and original designs since 1983.
www.brooksgraphics.net or call 479-571-1999

Athlete Forward - Better Tools. Better You.
Official online training plan provider for All Sports Productions' events. Athlete Forward is a web-based integrated system designed and built with the athlete in mind, where your training and physical activity data lives. This powerful, but easy to use and intuitive system gives athletes of all levels a way to manage their training.

Event Supporters

  • Einstein Bros Bagels
  • Sweetser Properties
  • Mojos Pints & Pies
  • Steak 'n Shake

Sponsorship Info

Do you remember the freedom of riding your bike for the first time?  Whether it's a professional bike racer or one of the little kids participating in the kid's fun ride...everyone likes turning the cranks!  Would you and your company like to be part of this very unique and exciting event? For sponsorship opportunities, please contact Bruce Dunn, 479-521-7766 or This email address is being protected from spambots. You need JavaScript enabled to view it..

Below is a partial list of the ways your company can be recognized throughout the marketing and promotion of the event.  There are many ways to activate and promote a company's image and brands and we are open to creative ways you would like to see your company involved.

2018 Sponsor Packet Link

Sponsor Recognition Opportunities

  • Named stage of race
  • Jersey pocket
  • Expo space
  • Product sampling
  • Event program ad
  • Course banner space
  • Backdrop of award podium
  • Finish Line truss system
  • CitiScapes Metro Monthly ad
  • Social Media engagement with promotions
  • Event website
  • Event posters
  • Racer Technical Guide
  • Racer and volunteer t-shirts
  • PA announcements
  • Racer and volunteer goody bag giveaways

Event Highlights

The Joe Martin Stage Race is recognized in NW Arkansas as a cornerstone event. It also has the uniqueness of not only being the only professional bike race in NW Arkansas, but also one of only six nationally and internationally sanctioned stage races in the United States. Therefore, the race captures the attention of both individuals and corporations in a very crowded NWA event calendar.   The Northwest Arkansas business community continues to promote the event nationally as one of the unique attractions and key events in the area. Families, businesses and organizations participated as both spectators and volunteers throughout the four days, which dramatically increased awareness and recognition for the race. 

Over the years, the Joe Martin Stage Race has grown to be more than a bike race.  There are people of all ages lining the courses throughout the four-day event.  Local elementary and middle-level schools attend a free kid’s ride during the event, a townie bike parade, community volunteers, and corporations support the race.  The Joe Martin Gran Fondo (JMGF) consists of three ride distances. And while the stage race is an extremely competitive-oriented event, the gran fondo is geared to a much broader segment of the population. The unique thing about the JMGF and which sets it apart from all the other gran fondo and other tour rides is that a person gets to be "A Pro for a Day" which is the event’s tag line. Gran Fondo riders will ride on the same courses as the pros!

Cycling Demographics

Cycling in the United States had over 36.5 million Americans ride their bicycles six or more times according to the National Sporting Goods Association.  And according to the National Bicycle Dealer’s Association, the bicycle industry is a 5.8 billion dollar industry with over 16 million bikes sold annually.

Event Organizer:

The race is promoted and directed by All Sports Productions, Inc., a sports event management company that promotes cycling, triathlon, running, adventure runs and other outdoor events. In addition to the Joe Martin Stage Race, some of the events include: Iron Pig Festival, Ozark Valley & Kids’ Triathlons, Eureka Springs Multisport Festival and Fayetteville Half Marathon. The company is owned and operated by Bruce Dunn.  

Projected Reach Joe Martin  - 2018

The Joe Martin Stage Race reach is both national and international. 750 professional and amateur cycling athletes, plus 1,500 support staff for teams and athletes.  Athletes and staff from 50 states and over 25 countries, plus 10,000 spectators. The Joe Martin Gran Fondo expects to see 500 cyclists participate in the tour rides.

Event Recognition:

Raising awareness for the Razorback Greenway trail system and enoucraging participation of youth in outdoor activities which include bike riding. This race will continue to serve as a catalyst for future cycling events such as the Master National Championship or Regional and National USA Cycling qualifying events. And the uniqueness of event brings new people into the state.

Economic Impact

Currently the economic impact of the Joe Martin is $1.4 million.

Event Goals:

To have stages of the Joe Martin Stage Race as part of a future internationally-sanctioned World Tour calendar and internationally televised event…Tour of Arkansas.  WE DREAM BIG!

All Sports Productions

All Sports ProductionsThe Joe Martin Stage Race is an All Sports Productions event. All Sports Productions promotes cycling, running, duathlons, triathlons, adventure runs and other outdoor events. Our goal is to produce races at the highest standards which are locally, regionally and nationally recognized events with a festival-like atmosphere.

Click here for more information.

Photos / Media

NWAPhoto.com will be providing amazing photos of the Joe Martin Stage Race.

See Media link for press credentials.

Tom Ewart


Contact Us

  • All Sports Productions:
    Bruce Dunn
    1629 S. River Meadows Dr.
    Fayetteville, AR 72701
    Tel: 479-521-7766
    Email: Email Bruce
  • Volunteer Coordinator:
    Carmen Newberry
    Tel: 479-879-5544
    Email: Email Carmen
  • Registration Coordinator:
    Tel: 479-521-7766
    Email: Email Us